Investment Partner, Bits x bites
Joseph is Investment Partner at Bits x Bites, China’s first food tech accelerator and VC fund that invests in startups tackling global food system challenges.
With a mission to shape the future of food, Bits x Bites is a big step forward to inspire China’s entrepreneurial community to bring new ideas to solve global issues. It also serves as a critical catalyst to give startups the confidence and connections to prosper and make a meaningful and scalable impact. In its first cohort, Bits x Bites has invested in a silkworm-based food product startup, a drinkable salad CPG product, and an indoor farming technology company.
Joseph brings 12 years of experience across corporate banking, investment banking, and private equity, having raised more than US$120 million for his portfolio companies in the primary market.
His decision to enter the food sector was driven by one clear motivation: To fight for the future of good food so that his young son grows up with plenty of safe and nutritious food options.
Prior to Bits x Bites, Joseph and two other partners ran Fusi Capital where they self-raised US$50 million to invest in China’s international education sector.
Joseph has an MBA from the University of Chicago Booth Business School.