nood food first opened in August 2013, welcoming both Pure Cardholders and the public to Pure Yoga Asia Standard Tower. It became an instant hit, first catering to yoga practitioners and eventually becoming a one-stop shop for “healthy-licious” salads, soups, wraps, sandwiches, cold-pressed juices and superfood smoothies. Since then, nood has expanded to over 20 locations in Hong Kong and Singapore, mostly located within a Pure Fitness centre or a Pure Yoga studio. We are a strong believer in the well-known adage, “You are what you eat”. By sourcing some of the best ingredients from around the world and preparing them with the least amount of processing, we are able to preserve optimum nutrients and serve food in its purest form. It’s our mission to educate consumers in Asia by offering “healthy-licious” organic juices, smoothies, sandwiches and wraps that never skimp on taste. Food without preservatives or additives are at their nutritional peak – and we advocate the consumption of such fare by creating accessible and delicious recipes that are the foundation of a health-conscious lifestyle.