Vince Lu graduated from University of Illinois. After college he became fascinated by healthy foods industry and jumped into Chinese start-up crowds. He founded "Fuchouzhe", which is first Chinese Protein bar brand.
This year, he founded "Zhenmeat" which targets the Chinese plant-based meat market. Zhenmeat is trying to make an impact by tempting Chinese meat lovers to try a plant-based diet.
Vince is speaking on Panel 4: The New Protein Pioneers